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05.05.2026, RATIONAL AG
Landsberg am Lech
Customer Experience Specialist (m/f/d)
Über uns:
When it comes to intelligent kitchen equipment and digital products, the RATIONAL Group is the global market and technology leader. Now its 2.800-some employees around the world need help. They need someone with brains, tenacity, and enthusiasm. Someone like you. Someone with professional marketing execution and digital expertise.
Aufgaben:
- As a Customer Experience Specialist, you continuously optimize and evolve our marketing platforms and digital touch points, empower local experts to unlock the full potential of our digital infrastructure and actively shape
- Be part of the Customer Journey Management Team with a strong focus on email marketing and digital campaigns
- Support the global, data driven marketing activities of the RATIONAL Group
- You further improve, extent and automate our communication channels and processes based on the technology stack of Salesforce
- Work closely with Marketing Communication teams to deliver outstanding customer experiences across all touchpoints by defining and realizing the customer journey, email campaigns and enabling your colleagues
- Collaborate with local subsidiaries worldwide to implement smart CX concepts and new (digital) touchpoints
- Enable and support data driven, personalized and omnichannel communication
- You take care of the design, coordination and implementation of CRM and digital communication standards
- Evaluate technology and tool requirements and implement best practice approaches
- Plan, execute and monitor international digital campaigns in close cooperation with Product Marketing, Field & Industry Marketing and Digital Communication teams
- Support subsidiaries with newsletter creation and sending, target group selection, local campaign and activity planning
Qualifikationen:
- Proven experience in Email Marketing and Digital Campaign Management, preferably in a B2B environment
- Sound knowledge of CRM and Marketing Automation (Salesforce Marketing Cloud / Sales Cloud is a strong plus)
- Strong digital understanding and experience working with external agencies and internal marketing teams
- Ability to translate ideas into effective digital communication concepts
- Excellent communication skills and fluency in German and English
- High level of enthusiasm and motivation to continuously improve customer experience and enable, train and support colleagues across regions
- Team oriented mindset
- Entrepreneurial attitude with the ambition to act as an «entrepreneur within the enterprise»
- Willingness to travel internationally on occasion
Wir bieten:
- 38-hour week and 30 days vacation
- Flexible working hours and mobile working
- Attractive, performance-related remuneration and other financial benefits
- Excellent company restaurant and meal allowance
- EGYM Wellpass and bicycle leasing
- Work-life balance, for example through RATIONAL childcare during the holidays
- Team events, summer party and Christmas party
- Opportunities for internal and external further training
Unser Kontakt:
We provide further information on the application process in our FAQs. If you have any furhter questions Teresa Schmid will be happy to answer them.
Teresa Schmid
RATIONAL
+49 8191 327 3046
RATIONAL AG
Siegfried-Meister-Straße 1
86899 Landsberg am Lech
Deutschland
Berufsfeld
Bundesland
Standorte
